Twitter acquires ad-free information reader Scroll


Twitter Inc has acquired Scroll, an ad-free newsreader product, and is more likely to pull the service into a brand new subscription providing.

In a weblog put up on Tuesday, Twitter mentioned that Scroll has quickly halted new subscribers whereas its 13-person group joins the social media firm. However, the deal phrases have not been disclosed.

Scroll has workplaces in New York City and Portland, is backed by traders together with Union Square Ventures.

The newsreader startup was first introduced in late 2016 and raised cash from a number of publishers, together with Axel Springer SE, News Corp., and the New York Times.

Presently Scroll is working with some publishers, together with BuzzFeed News, the Atlantic and USA Today. It gives their tales to paying prospects. Those tales haven’t got commercials, and the corporate shares a few of the income from its subscriptions with the publishers.

In the previous six months, Scroll is the Twitter’s sixth deal. Revue, a publication startup, with plans to generate profits from subscriptions has additionally been acquired by the corporate.

Scroll Chief Executive Officer Tony Haile wrote in a weblog put up, “For every other platform, journalism is dispensable. If journalism were to disappear tomorrow their business would carry on much as before. Twitter is the only large platform whose success is deeply intertwined with a sustainable journalism ecosystem.”



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