Organic pores and skin & private care model Juicy Chemistry has raised $6.three million in a Series A funding spherical led by Belgium based mostly funding agency Verlinvest. The enterprise claims this fundraise marks the biggest Series A increase within the D2C magnificence and private care house.
Veda Corporate Advisors was the unique monetary advisor for the transaction.
Starting from a 10×10 make-shift kitchen, with Rs500 and a dream to vary how the wonder and cosmetics trade was perceived in India, Juicy Chemistry was based in 2014 by Megha & Pritesh Asher.
Formulated with natural components sourced from world wide, Juicy Chemistry affords an entire vary of licensed natural merchandise throughout face, physique and hair care.
“The investment will enable Juicy Chemistry to further strengthen its position as a leader in the clean and organic beauty segment. We are keen to leverage this capital for the rapid expansion of Juicy Chemistry’s thriving e-commerce platform and omnichannel distribution capabilities, to reach new and existing geographies, to hire talent, for brand building and to cater to the increasing demand for products both domestically and in the international market” mentioned Pritesh Asher, co-founder and CEO of Juicy Chemistry.
Boot-strapped till 2019, the agency raised an Angel spherical from Amit Nanavati that gave the much-needed useful resource to scale operations. Juicy Chemistry has seen a 300 % bounce in revenues for this fiscal yr, has a rising buyer base with excessive repeat cohorts says Megha Asher, co-founder & COO of Juicy Chemistry.
“Our colleagues at Juicy Chemistry have been the pillar of strength, and their sheer commitment and dedication to the brand has made this possible. It’s a privileged position for us to be in as this new round of funding from the strongest purpose-led, consumer focused investor will tremendously accelerate our expansion plans and help us penetrate the market deeper and reach more consumers to spread the message of Organic beauty care.”
“We are excited to start our journey with Juicy Chemistry, which forms part of our global effort in backing unique digital-first beauty brands for the long term. We are impressed with Pritesh & Megha’s passion to create high quality, organic certified beauty products and the customer love they have received,” said Arjun Anand, executive director, Verlinvest.
“Verlinvest looks for authentic and passionate entrepreneurs who are creating a consumer revolution using their product & brand stories and we saw like-mindedness with the way Pritesh & Megha are building their business. We are very happy to partner with Juicy Chemistry and will support its development in the years to come”
